Let’s talk a little about the types of blogs.
The perfect place to create and express yourself. You are your own master (or mistress), and only you can decide how to write. Write about fashion, houseplants or animals, stars, food, cars, or motorcycles. Anything you want. The main thing is that the content is interesting and useful. Starting a personal blog isn’t difficult.
Nothing more than a platform for making money. As a rule, it is organised by professional bloggers – people whom the public knows, who are read, and whose opinions are listened to. They write about anything, but primarily on custom topics. Almost all the actions of leading professional blogs are aimed at receiving monetary rewards.
This type of blog is usually dedicated to one topic. Its author is a person who specialises in a particular industry. Those who are able to talk about their profession and business for hours are good at running a niche blog. In this case, the topics for laying out on the Internet site are unlikely to ever be exhausted.
For such type, materials are created not by one author, but by everyone. They can write on any topic. The main thing is that readers are interested and they return to the blog page, again and again, thereby increasing its popularity and traffic. More often, such a blog still posts thematic articles, since they are in demand among a certain target audience.
The guiding principle is similar to co-writing a book. Find a like-minded person (look among your friends), think about what you will write about, draw up a publication schedule, share responsibilities and work hard. Affiliate blog drives joint business well. This increases the interest of the readership both in the promoted product and in the personality of the blog authors.
Media blog / News vlog.
It publishes not only text and photographs, but also videos. The more videos are posted, the higher the public interest. It just so happens that the user perceives information better and more willingly if he sees and hears it at the same time. Many celebrities have personal vlogs, posting videos about everything in the world. Thus, they constantly whet the interest of viewers, increasing their own recognition and popularity.
They usually write in it on a specific topic. For instance:
- If this is a company’s website, the blog posts materials about services, the need for their application, and so on.
- For an online cosmetics store, they write about beauty novelties, about the makeup of pop stars, about methods of applying shadows, etc.
- In the blog of the car dealership – about a new brand of Toyota car, the release of which is planned for some year there, about world suppliers of tires and the like.
Why do you need a blog?
Everyone has different goals:
- Increase your profits. In order to get rich on a blog, you have to work hard for more than one month, or even a year. So be patient and work, work, work.
- Increase awareness. You can promote your brand not only through social media. Yes Yes! By making a blog, you increase the chances that you, the product/service that you sell, will be heard and talked about.
- Wipe your competitors’ nose. How can we do without it? Do competitors have a blog, their materials are read and repost on social networks, but yours are not? Where does that go ?! The hour has struck!
It’s time to create your blog to lure your competitors’ readers and customers!
Collect contacts of users and customers. Blogs are required for collecting contacts. User data and blog owners are subsequently used for mailing with information about special offers, discounts, new product arrivals, sales, and more.
The desire to change the world, or at least its perception. Another’s worldview often contradicts our own. To influence the opinion of the majority, use your personal page on the Internet. But know: trust in you will gradually appear. And only if you regularly work on yourself and your blog, constantly adding entries.
Fashionable trend. Everyone creates blogs: companies, stars, and ordinary, seemingly unremarkable inhabitants of the planet. However, everyone is individual and everyone has a talent. Blogging helps many to reveal their own zest, which is most often created with the aim of promoting their favorite business.
Increase traffic. A corporate blog brings additional visitors to your business. Especially if you periodically post news relevant to the topic of the site. Even if your product or service is not ordered, they will recognise you. If the materials in the blog prove to be useful for the visitor, he will become your reader, and in the future, possibly, a client.
Boost your ranking. A business blog is also useful in that through it you increase the trust of search engines. Bots like internal linking, that is, when one of the pages of the site has an organic link to another. Unambiguously search agents will add your web resource to their list of “excellent” ranking and at the first opportunity will increase the position of the site in the search results.
Communicate with the user. Thanks to the corporate website, you are always in touch with users. Each article is a reason to remind you of yourself. Plus, users always have the opportunity to chat with you in the comments.
Any comment plays into your hands because clients and casual visitors express their personal opinion about the posted material, offered product, or services. By listening to the opinion of the Internet public, you increase the chances of becoming better and thereby increase the credibility of the business you are promoting.
Share company news. In a business blog, you can publish not only thematic articles but also company news.
Clients are interested in how the company is organised, whether its employees are friendly and whether the management cares about team cohesion.
Some tips for a corporate blog:
1. Decide on the style
Find out early on which posts are the most interesting to visitors (most views, heated discussions, or many direct links), find out what the strengths are, and try to use them whenever possible. This will help you develop your own style, your notes will stand out favorably from the rest. Regular readers will have more reasons to check new publications.
2. Don’t forget SEO
A blog is also a great way to appear more often in search results, and therefore, when drawing up a content plan, it is important to consider search queries, the answers to which users can find on the site. For each article, it’s best to choose keywords that can be mentioned without compromising readability.
3. Publications must be regular
The optimal frequency of new posts is too different for different topics, the best way to determine it is to test the number of clicks and the depth of views. But as a rule, new entries should appear at least 1-2 times a week to keep readers interested.
Often articles are written by employees for whom this task is far from the main one, and their only encouragement is the attention of readers. But the blog will not be able to develop for a long time on such enthusiasm, sooner or later the authors will lose interest. Therefore, it is better to select bloggers in advance and determine their motivation, plan topics (content plan) and publication times.
4. Build a dialogue
The reader should interact with you, and not be an ordinary observer without the ability to share their own opinion. The best way to get feedback is to add the ability to leave comments. Of course, no one is immune from negative reviews, but they also have a benefit: when you politely and reasonably eliminate objections, instead of just removing them, it significantly increases the confidence of other visitors. And the person who gets the answer is likely to become more loyal as well.
5. Authors must have a face
Often the author of the articles indicates the company itself, or does not indicate it at all. But in vain. It is much easier to trust a living person with a face and name than a soulless logo, and employees will most likely be pleased when hundreds of readers find out about them.