Instagram is one of the most popular social networks in the world. The account on Instagram has long ceased to be an exclusive image component. This is a large source of customers, but before the system goes live, we need to work on page promotion.
Keep in mind that this is a very competitive environment with over 1 billion users, smart algorithms, and creative promoted brands. If you really want to stand out from the background of other bloggers or companies, then it’s not enough just to create an attractive profile, you need to work diligently and persistently on promotion.
Where to begin
Before you start taking any action, you need to decide on a global strategy. You need to set a clear goal for yourself and, on its basis, think over the global theme of your account. Make a content plan for the next month, which briefly indicate what exactly you want to tell your subscribers. You need a clear understanding of what audience of users your account is designed for and how it will attract potential subscribers.
It will help in your endeavors and research of competitors. Find 3-4 accounts in your niche on the vastness of the social network and find out:
- what content attracts the most audience attention;
- the frequency with which competitors have new publications;
- the maximum and average readership for your niche accounts;
- what kind of response can you expect;
- by what methods competitors interact with the audience.
The information obtained should be periodically updated by performing regular monitoring of competitors. This data will be useful for developing the right promotion strategy, but in no case should you completely duplicate the competitor’s model. To be successful, you have to be even more creative and smarter.
The most important thing is the design of your profile. This is the first touch with users, so it is important that the profile fully meets all the criteria:
- The search keyword must be in the username / nickname. These two fields are indexed by the search engine, so it is very important to enter the key correctly and harmoniously in them.
- The photo is simple, clear, and bright. Avoid complex images and different labels. The avatars themselves are not big, but in the comments, they will decrease several times more.
- Completed description. Make the most of this field, write a short abstract about your work, insert emoticons to grab attention, and so on.
- Clickable link. Share with your readers a link to your website, social media profiles, YouTube channel, or a specific video.
If your profile doesn’t match at least one of the above points, then it’s time to work on it. Your profile should also be completed in a consistent style that fully matches your blog theme or your brand. Name, username, description, avatar, and all posts must match the overall aesthetic of the account.
A correctly completed profile is not at all a guarantee of a large number of subscribers. You can fill the page creatively, publish a lot of useful information every day, but the number of subscribers will not grow at all. This inevitably decreases motivation, and along with this, your Instagram page also falls into oblivion.
This is a common problem faced by most users who decide to start serious account promotion. Initial enthusiasm is replaced by apathy and irritation from the number of likes on similar posts from competitors. All this can be avoided if you know the simple secrets of page promotion.
1. Personal contacts
It is recommended to start promoting the page by attracting subscribers from personal contacts. Don’t be scared. You don’t have to call/write to your friends with a request to subscribe to your Instagram. Everything is done using the internal functionality of the social network in just a few clicks.
Once you have created an account, go to the “Settings” menu and then to the “For subscriptions” section. There you can find the item “Contacts” and individual social networks. When you connect the social network Facebook, Twitter and others, Instagram reads your contacts. In each of the sections, you only need to put a tick in the “Subscribe to all” box. These users, in turn, will receive a notification about this and can follow you in response.
The key role of the effectiveness of this method of attraction is played by the audience of followers in connected social networks. The more contacts you have there, the more followers you will get from performing these actions.
2. Other social networks
Instagram account promotion works well in conjunction with pages on other social networks. You can get followers on Instagram by placing an active link in the profile descriptions on Facebook, Twitter, etc.
It is recommended to add links to specially designated sections. For example, on Facebook, you can add a link directly to your profile description. To do this, follow these steps:
Go to the “Information” section;
- Select the item “Basic and contact information”;
- Select Instagram from the list of social networks;
- Enter your username (without @).
Modern users find interesting information for them by hashtags. Using them will make it easier for your target audience to find a profile. You can add up to 30 hashtags to one publication, enter both popular and invented ones.
Ideas you can use:
- the place or event where the photo was taken;
- interests for which the target audience can find you;
- hashtags describing what is shown in the photo;
- popular hashtags of competitors and their followers.
If you tag like #likeforlike #Followme, you can attract followers who also promote your account. But try not to use generic hashtags, because you will drown in a sea of other posts and will hardly attract the attention you deserve.
Many promotion experts assure that there should be no more than 5 hashtags under one post. Opinions differ on this issue, but it is known for sure that beginners can ignore this rule and use the power of hashtags to the fullest.
Make a list of popular keywords in your niche and use this template to save time. Please note that it is better to add a lot of tags not in the post itself, but in the first comment to it.
Use geolocation actively in your posts. Choose the places your target audience is most likely to visit and geolocate them whenever you can. This will help show your potential followers what you have in common with them. If you blog about travel, then when you write about any particular place, be sure to mark its geolocation.
5. Comments on Instagram
By posting witty comments under other profile posts, brands and bloggers are opening up new potential followers. Naturally, the more the number of readers on the page where the comment is left, the more people will see it and pay attention to the author’s profile.
This is a clever user experience tactic that popular brands and bloggers have adopted long ago. In addition, the new Instagram algorithms now show the last two comments directly below the post. It’s hard to think of an easier way to promote your account than to hype with the help of comments on already promoted pages.
6. Comments in social networks, forums, and websites
You can also promote your account on Instagram using comments on any other social network. Share your opinion with the target audience under the video on YouTube or Twitch, in the comments on posts on Twitter, Facebook, or in any other place where you think people with similar interests may be sitting.
Please note that in this case, in the comment, you must also unobtrusively indicate your nickname or a link to your profile on Instagram. It is advisable to do this not in the form of spam, but as a suggested useful source of information.
7. “Word of mouth”
Ask your friends to recommend you. Make a list of your followers and even your subscribers’ followers with over 1000 followers and ask them to recommend you.
You can also look for pages with an audience on related topics (it’s best to avoid direct competitors) and ask them to do the same. For example, if you are photographing children’s parties, a children’s toy store may recommend you.
Of course, all this is based on mutual advertising and you will need to follow the same steps to the page that recommended you. Be extremely careful with what you post on your profile so as not to scare away subscribers with an abundance of advertising.
8. Speeches at events
Speaking at specialised events is an important component in building a personal brand. Find events to speak at the speaker with an interesting topic and propose your candidacy. Also, don’t ignore invitations to meetups and parties dedicated to your activity.
Videos from various events, conferences, etc. also receive high virality. Your readers will be interested to look at the life of the company through the eyes of an employee or to receive insider information about how the proposed product is produced.
9. Paid Instagram Ads
The Instagram algorithm is very fond of advertisers. Ordering ads using built-in functionality is an easy way to get the desired audience reach. With the help of targeted advertising, you can quickly gain subscribers and promote your posts within the social network, because who, if not the Instagram developers, know how to bring a post to the front rows.
10. Advertising with bloggers
Another popular way to promote is by ordering ads from bloggers. Sometimes it bears even more results than intrusive official advertising.
Now in blogs, you can find advertisements of both little-known personalities and projects, and well-known successful brands. This is explained by the fact that native advertising passes internal anti-spam filtering better and inspires more confidence. True, it is expensive to enlist the support of a person who is trusted by a huge audience. This will be rational only if the blogger’s audience fully matches the portrait of your potential subscriber.
Bonus – create WOW content
Come up with some feature for your account, something that users would later like to share with their readers. For example, you can add a greeting card or a small present to each order. If you are a blogger, come up with interesting and novel topics or games to increase the engagement of your audience.
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