Should I start a blog in 2021?
The phrase “worth it” can be very subjective. A blog is something very versatile, perhaps useful for making money, promoting a business, or just to keep you busy. To be completely honest – the true value of blogging depends on the person.
Usually, a newbie starts blogging: he writes about his work on Monday, hobbies on Tuesday, films that are watched on Wednesday, and political views on weekends. In short, these people just write about a variety of topics without much attention.
It is very difficult to have a significant number of loyal readers when you blog by accident because people will not know if you are a film critic, food reviewer, or book critic. Advertisers will also be reluctant to advertise with you because they don’t know what you are about. To build a successful blog, you need to find your niche.
How to choose the right blog niche?
To find the right blogging niche, here are the key points to consider.
1. Fill in the need
If you’ve ever thought, “I want someone to blog about this.” If this is a topic that you would like to know more about, then this is probably a topic that other people want to know about.
What is your unique knowledge? How can you provide something unique to a theme that no one else can? It could even be an interview with an expert.
2. What you are passionate about
Remember that you will be writing, reading, and talking about your topic every day for the next few years. If you have no interest in a blog topic, then it would be very difficult to stay there permanently.
Plus, you will enjoy writing about these topics.
3. A theme with vitality
While the controversy is great, it doesn’t guarantee your topic will be here next week. Better to focus on a more general topic such as “cutting edge social media trends” or “graphics apps that rock.” That way, if trendy goes out of style, your blog can still follow up on what is replacing it.
Write what people want to read
People are drowning in social media updates, news feeds, emails, and various promotions. It’s getting harder and harder to get people to read your content. However, you can still do well if you know who your ideal audience is and what they are looking for. Think about the gap in your niche, what type of content is missing, and how you can add value to your audience.
Here are things that can help you with your research:
- Use social media tools to track successful social media content. At that distance, you can generate content ideas that get good reviews from social media.
- Use tools like Content Answer to the public to search for popular questions people ask on Google.
- Use YouTube views to find topics that people are interested in.
- Use a keyword research tool to identify specific topics people are looking for in your niche. You can create content based on these keywords.
Make sure your blog is easy to read
Optimise your blog with titles, subheadings, bullets, or numbered lists. It helps your content look more organised.
Break your blog content into sections or paragraphs. A wall of text can look intimidating and overwhelm readers.